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Deco Artilheiro | Creative

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The Community Shopkeeper — Riot Games

Brazilians are so crazy about League of Legends, that some of them decided to make a living out of their love for the game, selling fan made digital arts, tattoos, toys and even cupcakes. But due to all the bureaucracy and licensing Riot has to deal with, it is almost impossible for the company to recognize them. That is why, in the celebration of the 10th anniversary of the game in the country, we found a way to give them the recognition they always deserved.

 But those giant walls are more than just a showcase for those microentrepreneurs, actually, they are a decade of history transformed into street art. Together with the community, we selected the most iconic moments and memes from the past 10 years t
 More than media, our artwalls are now part of the Brazilian landscape. It's important because it transcends the game and puts League as part of Brazilian culture.

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